Sizzlemanship; Tested Public Speaking;
Tested Sentences That Sell
Some are born great others
achieve greatness, and some
have greatness thrust upon them.
-Shakespeare
Twelfth Night
New York
PRENTICE-HALL, INC.
1952
THIS BOOK IS IN THE PUBLIC DOMAIN
by
ELMER WHEELER
TO LINDA BETH, WHO
WILL READ THIS SIX
YEARS FROM NOW
IF WISHES WERE HORSES
If you were offered three wishes right now that could and would
be fulfilled through sheer magic by a fairy godmother, what would
they be? Would they be wishes for success . . . money . . . travel . . .
new clothes ... a new car ... a home ... or to marry a handsome
prince or a beautiful princess?
All these things: your success in life, your bank account, a beautiful
car, a home to be proud of, a wonderful mate, are proportional to
your dreams your daydreams!
And here, at long last, and for the first time in this age, I believe
seems to be the practical, the workable Big Secret of how to trans-
form your wishes, your desires, and your daydreams into realities
and this secret works as surely as if you had a magic wand in your
own hand!
An Incredible Power
In this era of colored TV pictures, radar, guided rockets, the
harnessing of the incredible power of the atom, and man's mind
probing more and more into the unknown, it is not beyond the realm
of understanding that a man has discovered this secret . . .
Or, in the interests of the absolute truth, he has perhaps rediscovered
it out of the unrecorded civilizations of the past, since there must have
been some foundation for the theory of the philosophers of old who
believed sincerely that "Castles in Spain" could be turned into real
stone and mortar.
The man who has discovered (or rediscovered) this secret is Elmer
Wheeler, a Sales Engineer and Consultant of international renown,
He is famous for his unparalleled "Word Laboratory" and library of
"Tested Selling Words." He is famous as a lecturer and is well known
everywhere as the "Sizzler" since it was he that created the well-
known selling phrase, "Sell the Sizzle, not the steak."
He is a noted author, having written such books as Tested Sentences
That Sell, Tested Retail Selling, How to Sell Yourself to Others, The
Fat Boy's Book and many more tested works that have helped thou-
sands of men and women to achieve a lasting success.
A Master Formula
Elmer Wheeler's Master Formula, contained in this new book, is
developed and blueprinted for you in the following easily read pages
as a true and exacting science, as workable today as any mathe-
matical or chemical formula to be found.
Getting your wishes and desires out of your daydreams and into
your objective grasp as a usable power of great force is, to this
author, a matter of "simple engineering" that you can master in the
length of time that it takes you to read these pages.
This is, perhaps, not a new theory nor a new science, but, most
certainly, this Master Formula is a new force - a new power (for you
who will use it) in the "HOW" of saddling your wishes and desires
in order to convert them into horses you can ride to success.
1,000 Times Tested
As proof, that this Master Formula does and will work for you,
Elmer Wheeler offers the successes of 1,000 men and women.
They are the people about whom he has written in his newspaper
column, "Success Secrets" published through General Features Syndi-
cate, during the past five years.
When he asked each of these 1,000 successes what they considered
the secret of their success to be, he discovered a theme a thread, if
you please running through all of the answers. This theme, or
thread, under close scrutiny proved to be a loose or general pattern!
In a keen analysis of this pattern he reduced all answers to their
very essence and in this essence he discovered the Master Formula
six basic rules, that, through their conscious or unconscious use, had
made these 1,000 people a success.
Six Basic, Simple Rules that you can use!
Not a Miracle
Although these six rules, which led, by their use, to the success of
these ijooo people, may work in a magic manner, there is, in the true
sense of the word, absolutely nothing magical about them.
They are practical and workable in the everyday sense of these two
words!
Best of all, they are practical and workable for us "litde people"
in life. The 1,000 successes of whom Mr. Wheeler has written do
not include the Fords, Wanamakers, Edisons, or others whom history
records as "Big Men."
Those of whom he writes and from whom this Master Formula
came include the GFs who daydreamed in the trenches, housewives,
plumbers, small boys . . . people, most of whom have attained their
success since the last war some of them even millionaires but every-
one an undeniable success through the use (knowingly or unwittingly)
of the six basic rules contained herein.
So, although there is more than a passing possibility that this book
would help the genius or financial wizard, it is primarily intended
to help us "litde people". .. the man in industry, the bookkeeper,
the girl behind the ribbon counter, the bootblack, the truck driver . . .
every man or woman who wistfully wishes for and desires the better
things of life, who daydreams about them and wants their dreams
to come true.
A Parallel of Horatio Alger
The people you read about in this book could very well be your
neighbors! Very often their success parallels that of the heroes and
heroines of Horatio Alger's novels.
They include the boy who invented a paring knife, the man who
invented the zipper, a GI who founded a radio firm from a wheel-
chair. They are boys and girls, men and women, the kind you hear
and see striving for success on an "amateur hour" radio program or
the ones you read about in "business success" magazines.
They are people such as yourself, people who want to improve their
lot in life, become better people, gain success and position in life.
This fascinating book is for you! You can make your wishes, desires,
and daydreams pay handsome dividends through the application of
the six simple basic rules in this Master Formula!
This amazing publication tells you HOW TO MAKE YOUR
DAYDREAMS COME TRUE! and the Master Formula will work
for you if you will but let it!
NELS KONOLD
