HOW TO MAKE YOUR DAYDREAMS COME TRUE

By Elmer Wheeler

The Case of Edward Bok

Business, as always, is starving for ideas* Every company in
your town has problems plenty of them. Competition is
stiff.

Today, business big or little will listen to the man with
an idea.

What job do you want?

You can have it!

All you need is an idea.

Your Idea needs to be original only in the way you would
apply it to the business you want to join or to the better
job you seek.

Watch the advertisements in your local paper for new
angles. They're full of better ways of doing things.

Your employer may be too busy to read everything show
him that you have energy and imagination. Dig out the
information the idea for him. Be sure, of course, that
your idea will work. Ask questions before you propose
changes.

The late, great Edward Bok, one time editor of the Ladies 9
Home Journal, needed a job when he was a boy because his
mother was ill. He was looking into the window of a bakery,
perhaps longing for some of the fresh goods the baker was
putting on display.

The baker noticed him and through the window asked if
they didn't "look good." Bok agreed by saying, "They would
if your window was cleaner."
The baker thought a moment, then asked Bok if he would
clean it.

Bok got the job. He used his imagination, relating one
item to another a clean window with fresh bakery goods.

So, for the idea for your day:

Every time you put across a new idea, you'll find five men
who thought of it before you did! But they only thought of it.