Marian Bialac started her cosmetic line 14 years ago with
only two jars of cream.
She sold the first two to Ina Claire and Gertrude Lawrence
for enough money to make new cream. Gradually she has
built a line that is sold throughout the United States.
Her secret? Market a product that's new, different and
exciting yet something that fulfills a basic need of the
general public.
Mrs. Bialac is not a chemist. She was studying medicine
and skin disorders when it became necessary to quit and
support her son.
Consequently, her first step in the field of skin care was
the treatment of adolescent skin conditions. When the
mothers of her young patients asked for a cream to correct
dry skin, Mrs. Bialac developed Yatrolin, her pride and joy.
Yatrolin, as she describes it, is a night lubricant. It thins
out lines to give the complexion a fresh look.
For skin with blemishes she has another treatment. Her
Integutum loosens foreign matter that collects in the pores.
You just apply it on areas with enlarged pores or pimples
and leave it on over night.
It's dangerous business for a man to pass judgment on
cosmetics. However, let me say this Mrs. Bialac saw the
need for a new type of cosmetic for adolescents. She devel-
oped it, put it on the market in a glamorous package, and
has been making money ever since. It's as easy as that, my
friend.
