WHO CAN BECOME A SUCCESS?
Sitting back thinking, "If I had a million' is like the
grasshopper playing his fiddle while the little ants are
figuring, "How can I get a million?" Anybody can be-
come a success.
How WOULD YOU like a "magic formula" to make your
wishes come true?
How would you like to turn your Castles in Spain into
real-life that you can touch, see, feel, and hold in your very
own hands ?
If you can add one and one and always get two, you can
use this formula for it is that simple.
Have you ever stood at your job, sat in a Pullman, or
paused a moment at your factory bench to daydream of
meeting some fair prince or charming princess ?
Have you ever dreamed of being one of the most respected
members of your community, with a big house, big car, and
everything that goes with them?
One plus one will always get you two!
As a woman have you ever looked at a fashion magazine
and sighed, "If only I had a million dollars I'd buy those
clothes ?"
As you worked in a rich man's home adjusting his radio
or dish washer, painting, decorating, or doing odd jobs of
repairing, have you ever said, "Why has he all this - why have
I so little?"
Ever put your nose against a travel-bureau window and
dream of visiting many foreign lands, foot-loose and fancy-
free, no job worries, no money troubles?
Ever yearn to have a good paying executive position?
Well, at last, a formula to make these dreams come true
has been put into the grasp of every one of us.
Making Dreams Come True
Some years ago I started a newspaper column called
Success Secrets.
It tells the secrets that have made ordinary people rich.
It is not the stories of famous Fords and Edisons, but of
Mary and Charlie and GI Joe the people living or working
next to you.
These average people told me their success stories. As they
told them to me I used to sit back and wonder what made
their success "tick."
What "formula," if any, lay behind each success?
Could an exacting formula be made? Could you always
add one and one and get two in success as you did in
mathematics ?
Would it work for everybody alike? Or did you have to
be born under certain stars, or otherwise be "gifted" to have
that rare faculty of dreaming up something then making
it come true?
Here is a GI who sat in the trenches during World War II
dreaming of having his own business when he came back
home. "No more working for others," he told himself.
Then he dreamed of using his ability to carve to make pipes
that "fit the personalities as well as the mouths" of people.
Today he is making a small fortune up in North Dakota.
There is a man just outside of Erie, Pa., who was stuck with
a roadside stand. Everybody passed him by. He dreamed of
being on Main Street "where people will see me."
He made his dream come true. How? Well, he added one
and one and got two, and later on I'll give you many such
cases, with actual names, of the 1,000 people who told me
how they made their dreams come true.
1,000 Success Secrets
When you can get anything that's been tested 1,000 times,
you begin to see a similarity.
In looking over the 1,000 success secrets of 1,000 of my
readers, I began to see a pattern. A success pattern.
A formula as easy to use as one plus one makes two, and a
formula that worked equally well for anybody.
My only concern for a while was: Could this formula be
used by everybody, or only for a given few?
One thousand readers told me they were just ordinary
folks, with ordinary educations, with ordinary backgrounds,
with typical dreams, typical hopes and desires.
They told me what they wanted from life, and all wanted
about the same things in the same order, security, happiness,
pleasure, money, health, and a chance to relax and see the
world.
But I soon saw anybody can wish for things, but few
knew how to get these wishes.
Yet when they accidentally hit upon this formula, it
worked near magic for them, it was that good and that
simple.
For remember, magic is simplicity!
Why a Book in Four Parts?
It takes four books to tell this fascinating story.
It could not possibly be done in one book. The reader
first must be "conditioned" before he can fully appreciate
and grasp the formula.
Only in this way will the formula "take."
Much as a doctor must "condition" a patient he will
operate on, so must the reader be placed in the proper mind
to be most receptive to the formula.
Therefore, Part One, or section one, as you might call it,
is designed to "condition" you. Do not skip it!
Part Two then gives you the formula!
After which you are given "proof of the pudding" in
Part Three with most convincing evidence that the formula
has worked for 1,000 people and is therefore 1,000 times
tested.
Part Four contains the stories of many of the 1,000 men,
women, and children who have appeared in our newspaper
column, Success Secrets, as final documentary evidence that
you, too, can become a millionaire in life.
I'm a Big Success Today
You may have happiness, money, health, and figure that
you are "made." Why worry?
The other day I heard an old story, but it still answers
the person who figures he is "already there - why worry?"
It concerns the late William Wrigley, the chewing gum
king.
One day, the story goes, Mr. Wrigley was riding on a
train between New York and Chicago with a friend who
asked him why he continued to spend so much money on
advertising and publicity.
"Your gum is known all over the world," he said. "Why
don't you save the millions you are spending on sales pro-
motion?"
Mr. Wrigley thought a minute and then asked, "How
fast is this train going?"
"About 60 miles an hour," his friend replied.
"Then" asked Mr. Wrigley, "why doesn't the railroad
company remove the engine and let the train travel on its
own momentum?"
My guess is that you and I can use Mr. Wrigley's business
philosophy in our daily lives as well as in our business.
Five Rules for the Person Who Says, "I'm Too Busy"
It takes time to read a book on how to become an even
bigger and better success in life, so I can also hear many of
you say you are too busy to have time to read.
You are usually busy talking with friends, acquaintances,
the bosses, the employees with interviews about your busi-
ness.
If you could cut "conversation time" in half, you'd have
plenty of time for more pleasures and for reading.
So here are five Rules to cut down on "conversation,"
whether it be with a friend the boss or a customer;
1. Make your conversation snappy. Avoid a lot of hems
and haws. Get to the point in 10 seconds.
2. Make your conversation helpful. Don't take time be-
littling things or people, as this takes up valuable time. It
starts prolonged arguments, too.
3. Change your conversation constantly. The same old
line day in and day out is boring to others. Vary your con-
versation constantly.
4. Don't be too clever. It starts arguments. People love to
crucify know-it-alls. They lead you on, hoping for a down-
fall. All of which eats up time during the day.
5. Say something complimentary. Then leave. This leaves
a fine taste behind you. Protects your retreat. Gets you a
faster audience next time of listeners, not arguers.
Yep, observing these five rules will save enough time
daily to give you time for lots of pleasures and study.
Magic Tricks Are Simple
I have often watched and admired people who can do
magic tricks. I'm a great frequenter of magic shops.
I always try to guess how a trick is done. Often I figure it
just can't be done.
Then I buy it and it is explained to me, and how simple
it is then.
In fact, I almost feel cheated, it is so simple.
All magic looks difficult until it is explained by the
magician, then we laugh at our own simplicity.
The same way with success. It looks hard when we look
at the rich man sitting in his big office, being driven home
by a chauffeur, eating his pheasant and drinking his
champagne.
Yet once he tells us how he did it, we sit back and wonder,
"Why didn't we think of that?"
It's the same way with magic.
Magicians Won't Repeat
Another thing I've noticed about good magicians. They
seldom repeat a trick.
They fool you once, but know that if they repeat too
often, you'll catch on.
You'll see through their magic, and see how simple it
really is.
In fact, you'll see it isn't magic.
The same way with success. If you watch enough people
become a success, you'll "see through" their methods.
You'll see how simple their methods are.
You'll be able to be a success yourself, which is why so
many secretaries of famous men have become top execu-
tives of corporations themselves.
They hobnobbed with their "magician employers, 55 and
saw the formula of sitting behind a big desk.
And one and all saw just one single formula: Dont think
if, think how.
Soon I'll explain what I mean.
One Plus One Always Adds Up to Two
