GET EXCITED AND EMOTIONAL ABOUT
YOUR DREAM
Excitement burns and sears the brain so strongly that
your chances of becoming the success you want is at its
height for from controlled heat comes the greatest of
things.
SITTING BACK on a park bench, with toothpick in mouth,
legs crossed philosophically, as he mutters, "If I had a mil-
lion " never gets the down-and-outer far.
It takes the fire of desire to gain your success.
Sighing twice or three times a day, "If only I had married
a rich man "gets you nowhere fast.
You must burn with your idea.
You must clench your fists, stick out your chin mutter
long and hard, "I will become a success I will I will I
will!"
And you will.
Because you have then sold your brain and its subconscious
mind on the fact you will become a success.
Out of the fire of desire comes success.
Success Out of the Fire of Desire
Another name was added to the list of typical American
success stories not long ago. It was that of J. Henry Heitman,
president of Gristede Bros., Inc., well-known chain of food
stores, a man whom enthusiasm and desire have speeded up
the ladder.
It was May i, 1900, when Henry Heitman, then a gangling
youth of 14, entered a tiny gas-lit Gristede store at I38th
street and Seventh avenue, New York, and asked for a job.
He was hired as a delivery boy at $5 a week.
Later he became a clerk, then a store manager. In 1913 he
was transferred to the company's warehouse, and before long
became assistant to Charles Gristede, the supervisor of buying
in the main office.
After nine years Heitman became head buyer for the chain,
and in 1935 was elevated to vice-president In succession he
became executive vice-president and, in 1948, the one-time
delivery boy for one of the company's shops became president
of the entire organization.
Hardly a week goes by that we don't hear or read a success
story similar to this. This country still offers great oppor-
tunities for individual gain as long as men and women have
the vision to pick out "their star," the drive and enthusiasm
that will get them excited about reaching that star, and the
will and persistence to follow it.
Shout Out Loud to Yourself
Now I don't want to make a fanatic out of you, but
remember that the strongest desires are often those coming
from fanatics.
They shout and rant and tear their hair but while you
would not want this, remember they do one thing: they
burn their hopes and wishes and desires on their minds.
Every religion came from a strong desire that burned. You
can look at the eyes of every founder of every religion, and in
Ms eyes see fire burning for his hope.
Billy Sunday and other present-day evangelists came to the
top through the fire of shouts and clenched fists.
They danced up and down as they talked.
They swung arms, raised fists they shouted!
So does Johnny Ray, one of America's most popular
singers.
Autosuggestion Sells Your Dream
The reason why talking your dream to yourself^ or out
loud, is so important is that it is autosuggestion.
You sell yourself on your dream.
When the brain hears the dream through the ear., it gets it
via another sense that of hearing and it is further im-
pressed.
Memory is but the same train going down the same track
so often that you remember the train and its cargo.
An idea that once ran down your memory muscles inside
your brain so creased the brain that it left behind a "track."
The new subject of Dianetics calls this creasing an
"engram."
Hubbard, the author, claims that the subconscious mind
begins to get these impressions or engrams even before birth.
That everything we hear, see, touch, smell or hold causes
an engram, and in time these engrams bring about whatever
we want.
So sell the dream to your subconscious mind.
Repeat Your "Three Wishes"
In this way you impress the three wishes on your brain*
This sets up another physical reaction that further burns
the dream on your mind*
Loud shouts are remembered longer than whispers. Mut-
tering softly, "111 be a success" helps, but shouting well,
this stirs you up, physically and your insides, chemically.
It develops determination to win!
Repeat all day long, "I will become a success " and see
what happens. You begin to look like success.
Coue used to claim this. He'd ask you to repeat all day
long, "Day by day in every way, I'm becoming better and
better."
I have over 100 business schools teaching our course in
selling. As I mentioned before, part of each session is devoted
to one thing: The sizzlers stand up and shout, "Sell the sizzle
and not the steak, Boy, am I Enthusiastic!"
They do become enthusiastic!
Men Who Got Excited About Dreams
The day of a new Ford, a new Edison, a new Wanamaker
is still here, for example:
Louis O. Ferrel, a young ex-GI, had trouble keeping milk
fresh when he and his wife took trips with their young baby.
So he invented a car refrigerator which recently sold for
$38,000,
W. L. Judson had trouble lacing his boots. He, too, burned
with a dream the zipper. You've got it.
Henry S. Parmelee didn't like the high cost of fire insur-
ance in his piano factory in Chicago, so he invented the
sprinkler system.
A i3-year-old, Tom Blanchard, invented the apple and
potato peeler just to make kitchen police easier for himself.
Fairbanks invented the platform scales because he was
irked by the inaccuracies of scales in those days.
These are people who got ideas, knew where to start them,
how to put them into motion, then didn't settle for less, yet
knew how to recognize their arrival and enjoy them the
entire Master Formula,
But mainly, they set fire to their dreams. They burned with
them. They spoke them out loud to friends. They shouted
them to themselves.
They got excited and emotional about their dreams, and
from all this fire and emotion came forth the dream!
Fire creates the finest porcelains. Fire gives us the toughest
steel Fire controlled gives us the Leaders in the world.
So set daydreams on fire!
Carry the torch for your "three wishes I"
Enthusiasm Begets More Enthusiasm
