Good publicity even if you must "toot" your own horn-
can make your product or service a success overnight.
Ed Price of Port Murry, New York owns a small apiary,
but the shingle that hung from a tree in front of his home
advertising honey didn't attract ten customers a week.
What, he asked himself, did the chain stores do to stimu-
late business? How could he, Ed Price, get the motorists
speeding past his door to stop in and buy honey ? Self-service
was the answer to big chain grocery stores, but who ever
heard of a self-service road stand ?
Nevertheless, Ed Price painted two large signs: "Honey
the Health Sweet: Serve Yourself"
He marked the prices on the jars, placed them on easy-to-
reach shelves. He placed the signs 300 feet from his road
stand, dropped five dollars in change in a bowl on the stand's
counter, and sat back to wait.
The first weekend Ed Price took in $100 and didn't lose a
cent from the bowl!
One Sunday driver to spot the unique road stand was a
Newark Evening News reporter. He bought some honey,
then visited with Ed Price.
A week later the story of the nation's first self-service
roadside stand was a big feature in the paper. The Associated
Press carried it over its nationwide wires.
Ed Price's sales began to boom. Today the bees are working
overtime,
