IS SUCCESS DUE TO WHERE
YOU'RE BORN?
Are people born in the North likely to be more suc-
cessful than those born in the South? Has climate any-
thing to do with success?
DOES THE AIR you breathe affect your success ?
Do the minerals in the land around where you are born,
that get into your system through drinking water and vege-
tables, control your success?
I believe not.
My 1,000 Success Secret men and women are from every
state in the Union, many from distant lands.
Yet, one and all have become a success in the field they
have most wanted.
Hot Weather No Deterrent
Weather may slow you up. Make you move less slowly,
but it doesn't deter success.
Newton sat dreamily under an apple tree, slowed up by
the weather no doubt, yet when an apple hit him on the
noggin he started to think.
His muscles may have been slowed up by the summer or
his own laziness at the moment, but his mind was still
active.
Long, cold winter nights are more conducive to study
than life under the moon in the tropics, but that doesn't
mean people are less successful in tropical weather.
A Mexican can be as successful with a three-hour noon-
time siesta as the Canadian who must run between calls to
keep warm.
Weather isn't important to success.
Take The Traveling Salesman
You can transfer a good salesman anywhere in the world,
and if he's good in one place he is often good in all places.
Sure, his success might vary slightly but somehow or
other success in one place can mean success in other places.
Transfer a dud salesman, trying to fit him where he can
produce, and only too often you still find him a dud.
Circumstances in climate might affect some folks, but on
the whole people can be a success anywhere providing they
have that urge to think "How" not "if."
Ask any salesmanager whose men travel.
Chain Stores Prove the Point
Once a fellow gets an idea that clicks in one spot, he can
often make it click anywhere.
That is why chain stores are found everywhere.
The idea clicks in every city, once it has clicked in one
city.
Yes, sometimes a restaurant won't "go" outside of New
York. But that is rare. For, once the dreamers build their
Castle in Spain of brick and mortar in one city and make it
work, then the chances of its going elsewhere are equally
promising.
There are food chains, tire chains, car chains, bank chains,
and money lending chains. Climate rarely affects them.
J. C. Penney has successful stores in 150 cities, and so has
W. T. Grant, and Mr. Sears and his partner Roebuck.
So look in your own front yard, or back yard, on your
own Main Street for your success.
It lies there as much as in New York, London, or Paris.
That is, if you don't use "if" but "how'/ that one magic
word that every chain store executive uses more than any-
thing else.
"How" says he, "can we open up in Memphis!"
What Is Success?
You see success doesn't mean lots of money. It doesn't
mean marrying a rich widow or a charming prince.
It can mean anything.
Success, you see, is getting what you want most, whether
it is money, marriage, new dresses, or a new place to live in.
Success is gaining your highest ambition.
That is why the South American can become a success
simply by getting more hours a day in which to siesta. To
him, that might be success over somebody else who cannot
afford to sleep during the day.
Success therefore is relative,
Climate Has No Bearing
Success to the man in Alaska might be two igloos in
which to live, rather than just one.
The Frenchman's success might be to have a pretty wife,
lots of music and champagne, when he is unmarried and has
to drink just plain wine.
The German might believe success to him will be a
bigger home and more children. The Italian, the Dutchman,
the American all have individual ideas o success.
The Northerner might figure the Southerner is slow; but
the Southerner feels the Northerner is just burning him-
self out rushing too much.
The climate he lives in, you see, may make a difference
in what someone thinks of when he thinks of success, but
the climate has no bearing on what it takes to achieve that
success.
How To Remember People
Where you are born has little effect on whether you will
be a success or not, but remembering names and people
everywhere you go does have a big effect on your success.
Let me just toss in five simple ways to remember names:
1. Whenever you hear a name, repeat it once that helps
fix it in your memory.
2. Use it two or three times in speaking to the man you
are introduced to.
3. Whenever you use the name, make a mental picture of
the man, which further helps etch the name in your
memory.
4. Write down all the new names you have come in con-
tact with during the day.
Note in your mind's eyes the way they were dressed, the
conversation you had and another mental snapshot of how
they looked.
5. Endeavor to call new names and faces to mind and as-
sociate the two.
Try this "art of remembering" for one month. Use it for
names. Use it for remembering things you want to learn.
And you'll find all names and all things simple and easy
to remember. Use it to help you remember the Master
Formula when it unfolds later on.
I'd give this formula to you now but as in school, cer-
tain things precede others.
To leap into the Master Formula without this condition-
ing would weaken its effect in making you a success.
Live Where You Want
Maybe your success is to be on the top floor of the Empire
State Building with a big office.
Maybe it is having three servants on an island in the
South Pacific.
It might be having three weeks' vacation a year instead
of one; or having a vacation yearly in Miami instead of at
Lake Placid in the summer.
Success to you may not be success to me.
So live where you want.
Firecrackers Make the Same Noise Everywhere.
